SURF SHOP
Promotion of the new retail surf shop from Surf Maroc. The boutique store sold clothing from an array of global brands, local designs and surfing equipment. My brief was to make a comical video to create hype and awareness of the new shop, highlighting the diverse range of what was available. I wrote, directed and edited this short film which was a great success, receiving the biggest social media reaction the company had experienced within the first week.
SURFMAROC MERCHANDISE
The project was to create a series of new designs (for both men and women) to be screen printed and embroidered on SurfMarocs new clothing merch. I took inspiration from Moroccan traditional and pop culture, while blending it with surf culture and local humour. Each design represents one of the popular surf spots within the region, becoming a souvenir for any surfer visiting the shop. I created all of the print files and tech sheets required for production and dealt extensively with the screen printers and embroiders.
PHOTO SHOOT
Finally, I conducted a fashion shoot which required me to location scout, source models, shoot and edit.
